Marketing Analytics I

Enroll in Marketing Analytics I to learn how to develop and apply quantitative models that leverage business data for effective decision-making in marketing.

This course covers essential topics such as market segmentation, perceptual mapping, consumer choice modeling, and customer lifetime value analysis. Gain hands-on experience with statistical tools and machine learning techniques, including regression analysis, conjoint analysis, clustering, and segmentation, to understand customer behavior and craft data-driven marketing strategies.

Key Benefits

• Quantitative Marketing Expertise: Develop skills to build statistical models and optimization tools for analyzing business data.

• Real-World Application: Apply marketing analytics techniques to real-world scenarios such as customer segmentation and new product decisions.

• Comprehensive Coverage: Explore advanced topics like customer lifetime value, choice modeling, and market structure analysis.

• Practical Tools: Gain proficiency in using tools such as regression analysis, conjoint analysis, and multidimensional scaling for data-driven insights.

• Expert Instruction: Learn from distinguished professors Kamel Jedidi and Asim Ansari, leaders in marketing analytics and statistical modeling.

Learning Outcomes

By the end of this course, learners will be able to:

• Analyze Customer Data: Utilize statistical models and optimization techniques to interpret purchase data and make informed marketing decisions.

• Segment Markets Effectively: Apply clustering and segmentation tools to understand customer groups and target marketing strategies.

• Understand Consumer Behavior: Implement choice models and perceptual mapping to measure customer preferences and evaluate market structures.

• Evaluate Customer Lifetime Value: Assess the long-term profitability of customer relationships to optimize marketing investments.

• Design Marketing Strategies: Use data-driven insights to support new product development and improve marketing effectiveness.

Are you ready to transform your marketing decisions with data-driven insights?

Enroll in Marketing Analytics I and gain the tools to analyze customer data, predict behavior, and craft impactful strategies. Learn from industry leaders Kamel Jedidi and Asim Ansari, and elevate your expertise in marketing analytics.