Marketing Analytics II

Enroll in Marketing Analytics II to expand your expertise in quantitative marketing techniques and data-driven decision-making.

This course delves into advanced topics such as conjoint analysis for new product design, pricing analytics, advertising strategies, and sales promotions. Develop practical skills using statistical models and optimization tools to analyze customer purchase data and forecast sales, equipping yourself with the tools to design impactful marketing strategies.

Key Benefits

• Advanced Marketing Techniques: Learn to apply conjoint analysis, pricing optimization, and sales promotion strategies to achieve business goals.

• Data-Driven Insights: Utilize statistical models and optimization tools to analyze customer data and make informed marketing decisions.

• Real-World Applications: Explore how advertising strategies and sales promotions influence consumer behavior and business outcomes.

• Practical Tools: Gain hands-on experience with regression analysis, clustering techniques, and advanced marketing analytics tools.

• Expert Instruction: Learn from Kamel Jedidi and Asim Ansari, distinguished scholars and researchers in marketing and statistical modeling.

Learning Outcomes

By the end of this course, learners will be able to:

• Analyze Customer Data: Utilize statistical tools and optimization techniques to interpret customer purchase data and forecast sales.

• Design New Products: Apply conjoint analysis to develop and refine new product offerings based on customer preferences.

• Optimize Pricing Strategies: Conduct pricing analytics and optimization to identify effective pricing models.

• Evaluate Advertising Effectiveness: Implement advertising strategies and assess their impact on marketing efforts.

• Enhance Sales Promotions: Use data-driven insights to design and evaluate sales promotion strategies for achieving business objectives.

Are you ready to elevate your marketing skills with advanced analytics techniques?

Enroll in Marketing Analytics II to master data-driven strategies for pricing, product design, and sales promotions. Guided by Professors Kamel Jedidi and Asim Ansari, this course equips you with the tools to optimize marketing efforts and achieve business success.